Maximizing Revenue Potential
We specialize in maximizing the unique revenue potential of your hotel. We have the knowledge, the experience and track record to turn your hotel around!
Evaluate revenue management practices and assess pricing strategies. Recommend changes to systems and procedures to maximize potential and set up performance measurements.
→ read moreProvide ongoing and one-on-one training and guidance to Revenue Managers/Directors and their teams. Assist with recommendations, policy and procedures, monitoring distribution channels to ensure rate parity and inventories are in balance.
→ read moreAct as project coordinator for a single property or hotel group: completing CRS hotel content, room and rate loading forms, reviewing hotel rates and information for accuracy.
Proper display of hotel content in different channels is crucial to the success of any transition.
→ read moreAnalyze RMS recommendations; work with vendors to fine-tune logarithms. Customize software to provide the best rate strategies to meet long and short term forecasting goals. Training and monitoring systems are essential to the success of the RMS.
→ read moreLaurel assisted us as an interim revenue manager. In this short time, her insight helped us to fine tune our revenue management practices. She was quick to assess the current set up, then recommend and implement changes to make processes more efficient. Her calm demeanor and ability to meld with the team made for a seamless transition.
Laurel Pfund oversaw nine properties and assisted 23 other hotels worldwide with Orient Express Hotels. Her major responsibility was setting up revenue management policies and procedures, training, and coordinating with IT, Central Reservation Office and Central Reservations System teams. She transitioned twelve hotel and resort acquisitions during her tenure.
With Morgans Hotel Group she was responsible for eleven hotels. In addition, she served as the point person for Yield Management Software implementation at all properties.
Ms. Pfund’s experience has been in mid-tier, upscale and luxury hotels and resorts around the world ranging in size from 48 to 842 rooms. An essential element of her success is her close relationships: General Managers, Director of Sales/Marketing, Revenue Managers/Directors and Corporate Vice Presidents.
Because of this background she can blend seamlessly with your on-site team and easily transition new strategies and procedures. The ability to monitor and provide support remotely is second nature.
Ms. Pfund, a University of Hawaii graduate, began an extensive career on property with Hyatt Hotels, Westin and ANA Hotels where she was promoted to a corporate level position followed by ten years as the Corporate Director of Revenue, North American, for Orient-Express Hotels. Subsequently she was the Corporate Director of Revenue at Morgans Hotel Group. Her assignments at the property and corporate levels in various markets and cities throughout the world, give her in-depth knowledge of sophisticated revenue management, channel connectivity, systems integration and vendor capabilities
She now consults mainly for independently owned and operated hotels.